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LEILA
LEILA is taking the music scene by storm with her impressive resonance and a fresh, versatile sound. With roots in Bosnia and Switzerland, her music reflects cultural diversity, penetrates societal norms and inspires as a talented artist who expresses the struggle and hope of her time in powerful lyrics.
LEILA stands for a new bicultural generation that appears loudly and determinedly in public.
In one year, she has achieved what others can only dream of. She recorded a song, just like that, and uploaded it to Spotify without any promotion - soon "Gun To My Head" will have two million streams. She played in front of thousands of people on a support tour - and secretly stole the show from the main act. At her first festival appearances, the audience sounds like their own choir, singing along to each verse individually. Now she has completed her training (as a graphic designer) in Bern and is fully committed to music - luckily! When she announced her first solo show in Bern in August, she sold over 100 tickets after just one post. This year, Leila Šurković, as her full name is, will release her first EP and play headline shows in Germany, Austria and Switzerland. She will receive support from Grönland Records, the indie label run by Herbert Grönemeyer, and the booking agency All Artist. The first single will be released on September 8, 2023. The EP will follow in November, just in time for the start of the tour. “Love the game” is the name of the first song on the EP, on which she addresses toxic relationships from the perspective of a self-confident, strong woman. The relationship described is strongly reminiscent of Margot Robbie in her role as Harley Quinn and Joker. The production conveys the ambivalence: it sounds modern and stands on its own.
In her lyrics, Leila addresses the struggle and hope of a young generation today, contradicts social norms and creates visibility as a young Bosnian-Swiss artist. There is something urgent and distinctive in her voice. She writes the lyrics in English because, as the daughter of bicultural parents, she is multilingual. Her father, who grew up in Sarajevo and studied art during the war, traveled to Paris for art after the war and eventually came to Switzerland. He continues to shape Leila's artistic career to this day - all of this reflects her cultural diversity and her musical talent.
At a time when the voices of young artists are becoming increasingly important, LEILA stands as a shining example of the powerful performance of a new generation.